YouTube TV expands its live sports lineup with ESPN Unlimited and a new NBCUniversal carriage deal. Marketers need to follow the audience where they're going.

The next iteration of the streaming wars is likely to be about aggregating content on the biggest existing platforms.

The streaming service significantly expands its sports programming.

NBCUniversal's newest distribution agreement is another sign that the company's late-night strategy increasingly emphasizes streaming. And for fans, it means it will be easier than ever to watch The ...