Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Airline loyalty programs are quietly devaluing miles in 2026, with Flying Blue and Virgin Atlantic seeing cent-per-point ...

College football fans are weighing in on Penn State’s new loyalty program, which touts unrivaled game day access but comes with price tags that reach into the thousands. “Penn State trying to monetize ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The distributor and branded fuel retailer reported a 42% increase in site visits among “highly engaged members” after ...

How I use Rylee + Cru's points, tiers and trade-in credits to score real savings, including up to 30% back on used kids' ...

Cava Rewards lets members earn points toward free food, unlock status perks and more. Here's how the free loyalty program ...

Convenience retailers can leverage customer data and loyalty programs to drive growth in an inflation-conscious market ...