Instagram is giving creators the ability to upload longer horizontal videos on its platform, the company announced on Monday. Testing has been taking place with certain creators in Brazil and will be rolling out to select U.S. creators. The offering will let creators upload longform videos that are up to 90 minutes long.

Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI “creative assistant” that pulls in data from a user’s Instagram account and offers suggestions on what to change.

Prepare to spend a lot more time on Instagram. The Facebook-owned platform is rolling out a new hub for long-form, vertical video. Instagram announced the new feature at a press event on Wednesday. The hub, called IGTV, will live within the regular ...

On July 10, 2025, Instagram quietly changed who owns your audience. Public posts from eligible professional accounts became crawlable by Google — meaning your Reels, carousels, and photo posts could appear in organic search results alongside blog ...