The world's largest independent ad tech company AppNexus has been meeting with investment banks to discuss IPO plans, people close the company told Business Insider. One of the banks AppNexus has met ...
AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up by former GroupM chief (and ex-AppNexus board member) Brian Lesser. The acquisition is expected to ...
AppNexus co-founder Brian O’Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and ...
The digital ad sector has made some tangible progress in the war on fraudulent ad impressions, thanks to new detection methods and improved hygiene from many sell-side platforms. But one of the ...
Since being founded in 2007, ad tech firm AppNexus has become one of the major players in the programmatic advertising space. Yet operationally, it’s a similar company to the one it was seven years ...
Adblock Plus, the popular web browser extension that lets users block ads on web sites, made the surprising announcement on Tuesday that it's going to start selling ads itself, with the launch of an ...
To keep up with Facebook and Google in digital advertising, you have to break out the checkbook. And with a combined $200 million spent this year in acquisitions, AppNexus is doing just that. With a ...
You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter Ad tech company AppNexus has raised a $31 million funding round, which includes a ...